Ascend

Ascend is an outdoor adventure brand with a focus on exploration and the mountains. This project involved creating a distinctive logo that reflects the brand’s adventurous spirit, combining clean, considered design with a strong visual identity that works across a range of applications.

  • Sports & Recreation

  • Logo Design, Visual Identity, Digital Advertising.

White Ascend logo with stylized mountain peaks on a black background
Ascend logo with a stylized black mountain peak above the brand name
White Ascend logo with stylized mountain peak on a black background
Black Ascend logo with stylized mountain peak icon on a white background
Blue-toned ice cave with the white Ascend logo centered
Ascend logo with a blue mountain peak icon and white text on a black background
Ascend logo with a blue mountain graphic and registered trademark symbol
Nighttime street scene outside a Cosmos Sport store with an illuminated Ascend mountain advertisement in the window and pedestrians nearby.
Close-up of a black Ascend clothing label sewn onto blue textured fabric
Black woven fabric label with a blue stylized logo and white “ascend” text on blue knit fabric.
Ascend clothing store interior with racks of apparel, mannequins, shoppers, and a prominent ice-themed Ascend sign