Mona

Mona is an online retailer specialising in construction and home improvement products. The brand identity brings together a geometric logo, bold typography and a striking colour palette to create a recognisable visual language across packaging, digital platforms and advertising.

Mona logo in orange and black on a white background
Mona logo in orange and black on a white background
White Mondo logo centered on a bright orange background
Black Joma sportswear logo centered on an orange background
Black Joma sportswear logo centered on an orange background
Orange MONTA logo with geometric icon on a dark charcoal background
Orange MONTA logo with geometric icon on a dark charcoal background
Mona hardware and building materials website displayed on a desktop monitor, featuring tool brand logos, promotions, and app download banner
Mona hardware and building materials website displayed on a desktop monitor, featuring tool brand logos, promotions, and app download banner
Orange and black Mona branded shipping box with a handle and barcode label
Orange and black Mona branded shipping box with a handle and barcode label
Close-up of a hand peeling an orange branded seal from a black box
Close-up of a hand peeling an orange branded seal from a black box
Mona billboard advertising tools, featuring a gloved worker using a yellow angle grinder on metal with sparks flying.
Mona billboard advertising tools, featuring a gloved worker using a yellow angle grinder on metal with sparks flying.
Manor logo overlaid on a warehouse aisle with tall shelving stocked with lumber and building materials
Manor logo overlaid on a warehouse aisle with tall shelving stocked with lumber and building materials